The next assignment the class was told to chose a consumer product that was not well advertised. My partner, Alyssa and I decided to do the energy drink, Rockstar. We have not come across an interesting ads that advertise this brand of energy drink on TV or anywhere. We were to write a creative brief before starting on the project to indicate what are our intentions were to do with the product, create an ad campaign to really grab people's attention. In Advertising, I found out that one don't always need a flashy image with a great headline to be successful. I learned that you can have a great headline with an okay image or vice versa to get the point across and be still successful.
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