February, 29 2012

I felt pleased with our with our group ad. We made the improvements recommended by the classmates from the class before.  Now for the next and final project, we need to make a 2-3 minute video clip that later needs to be uploaded to the net (youtube?), also we need to make a offline piece that goes with.  To be honest, I am worried because I am not really sure what to do and this is due in 2 weeks.  I really hope that new my partner and I can pull together to create a good video representing our school.

February, 27 2012

We continued class as normal, but Jimmy, was not present.  The class instantly knew what what to do, we did the critique as if he was here.  Everyone put up there works and we gave feedback where it was needed.  It seemed that even without the professor, we knew what was expected of us and we did it as if nothing changed.  One would have thought that everyone would just sign their names on a piece of paper and leave, but we needed each other's input in order to better our works, especially since it was our final comps for the project that we were going to present on wednesday. 

February 22, 2012

Another round of critiques with our three layouts that we decided to run with.  During our critique, the professor he pointed out that the mood/tone and the message of our ad had to be felt and seen right off the bat.  A message/tagline that once read, it will stay in the reader's head even after the page has been turned and the reader already started to read the next tagline.  With those in mind, Alyssa and I need to make our ad stand out more, or emphasize the current message, product or eye catching.
  I now see ads on tv, magazines, newspapers, etc.,  with more appreciation and analyze them more carefully with what the message is and who they are trying to lure into using their products.  Good or bad, ads are there and always will be, now with the internet being one of the main media of choice, some ads are just crappy but are good enough to get people's attention.

February 20, 2012

The class began with an open discussion about the artist, Kali Nikitas, everyone seemed have their opinions of her.  What really caught my attention was her website, how one could move drop-down menus anywhere on the page.  I thought that was unique and allowed the person moving things around the customize how they wanted to view the page.  That was completely out of the norm, because, usually websites' drop downs are stationary and you can't move them around.

  After that, everyone went around the tables and looked at each other's ads.  I felt more confident this time around, maybe because I was able to get my ideas out faster and with less stress.  I suppose it was thanks to the first project that allowed me to spit out ideas faster.  Unfortunately, the styles between my group partner and I were different so the professor gave us a similar chat from the first project: work together, have the same style of drawings, but keep the themes similar.

February 15, 2012 class review

  With first round of sketches through, it is now time for us to refine the ideas that we have and have them all drawn in one style with better taglines.  Through the professor's critiques of all the groups sketches and ideas, there were many useful ideas that could be used to improve the current ideas, such as concentrating on the headline/tagline more than the product.  I have noticed that most if not all of our sketches have the product.

February 13, 2012 class review

  The next assignment the class was told to chose a consumer product that was not well advertised. My partner, Alyssa and I decided to do the energy drink, Rockstar. We have not come across an interesting ads that advertise this brand of energy drink on TV or anywhere.  We were to write a creative brief before starting on the project to indicate what are our intentions were to do with the product, create an ad campaign to really grab people's attention. In Advertising, I found out that one don't always need a flashy image with a great headline to be successful. I learned that you can have a great headline with an okay image or vice versa to get the point across and be still successful. 

2/8/2012 final presentaion #1

During the presentations, it was very nerve racking because, it seemed that all the other groups ads that were presented before us, were much more polished than ours.  Presenting ours last did not make things any easier.  Our professor, told everyone to relax, take a deep breathe, and shake our limbs to take some of the tension off.  It helped a little, but in the end I ended up forgetting to mention some of the information out the ads as I presented it.  It seemed that even though preparations were done beforehand, when it comes to presenting, some do it better than others.